GAY Job search engine, clients include Honeywell, KPMG, Quicken Loans & more.
June 24, 2004 — GLPCareers.com has all the tools to showcase your company as a progressive, forward-thinking organization, which truly understands the meaning of Diversity Employment.
GLPCAREERS.COM TRAFFIC 25,000+ Job Postings
CURRENT & PAST ADVERTISERS
Honeywell Inc.
KPMG
American Express
Quicken Loans
Hewlett Packard
Gay Financial Network
RBC Dain Rauscher
HM Rifken Productions
New York City Teaching Fellows
Duva & Company, Inc.
R.M. Fenyk & Company
Sager Family Foundation
Results Securities
Moving Station
Long Island Crisis Center
GAY & LESBIAN MARKET
according to the Greenfield Research & Kinsey Report
- 79% Find it VERY important to work in a GAY-friendly company
- 70% have at LEAST a college education & work in professional & managerial jobs
- 94% go out of their way to buy products & services marketed DIRECTLY to them
- The estimated 2004 PURCHASING POWER is $568.6 billion [DiversityInc.com
Top 5 Reasons Why Fortune 500 Companies use GLPCareers.com as their
Diversity Job Board
1. GAYS IN THE WORKPLACE
according to Witeck Combs
- 77% of all Americans say sexual orientation should NOT be a factor in evaluating job performance.
- 63% of all Americans say all employees, regardless of sexual orientation, should have equal job benefits
2. GAY BRAND LOYALTY
according to Witeck Combs
- 72% If a company demonstrates effective corporate citizenship (i.e. gives back to the community)
- 71% If a company establishes and publicizes progressive policies
towards gay and lesbian employees
- 50% If it shows gay images in advertising
Factors that influence Gay consumers
- 72% Whether a company advertises in gay media
3. EDUCATED – PROFESSIONAL & AFFLUENT ELITE
according to Forrester Research Gays turned out higher incomes and educational levels; and are more likely to hold college degrees
- 60% of gays surveyed were college graduates,
compared with 18% of the general population
- 19% of gay men and women have postgraduate degrees, vs. 14 % of straight men and 12% of straight women
- 49% of gays have professional or managerial positions vs. 15.9 %
of the general population
- Gay households have an average income of about 8% more than straight households
4. HIRING GAY & ADVERTISING DOLLAR
Diversity programs that truly include all diversities (Gay Community) will always succeed in ATTRACTING and RETAINING talented people
from diverse communities. Employees in turn inform their respective
companies on how they can more effectively market its products and services to the dominant diverse global populations, resulting
in an INCREASED RETURN on your advertising and retention dollars.
ers.com Candidates’ Educational Level GLPCareers.com Candidates’ Age Range
5. COMPANIES & THEIR GAY EMPLOYEES
Many recruiters that have been personally involved in Gay recruitment outreach indicate that having an HR presence PROFITS the company
by drawing in new hires who want to work in an atmosphere where their sexual orientation is not an issue and allows for FURTHER SALES
EXPANSION through reach and exposure.
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